Process of Acknowledging Advertisements

Process of acknowledging advertisements

It takes 20 ad exposures before one will buy your product

Here are the steps:

1. Looks at advertisement – Does not see it.
2. Does not notice it.
3. Conscious of existence.
4. Faintly remembers having seen it before
5. Reads it
6. Turns up nose to it
7. Reads it through and says “Oh brother”.
8. Says, here is that confounded thing again!
9. Wonders if it amounts to anything
10. Asks neighbor their opinion
11. Wonders how the advertiser makes it pay
12. Thinks it must be good
13. Says, perhaps it might be worth something
14. Remembers wanting something for a while
15. Tantalized because of the cost
16. Thinks about buying it someday
17. Makes a memo to self to buy
18. Upset at not having enough money
19. Counts money carefully
20. Buys the offer

Process written by Thomas Smith in 1885

Keith Lawrence Miller | The Elite Coach | The Million Dollar Coaching Company | www.EliteProCoach.com | (855) My-Pro-Coach