Process of Acknowledging Advertisements

Process of acknowledging advertisements

It takes 20 ad exposures before one will buy your product

Here are the steps:

  1. Looks at advertisement – Does not see it.
  2. Does not notice it.
  3. Conscious of existence.
  4. Faintly remembers having seen it before
  5. Reads it
  6. Turns up nose to it
  7. Reads it through and says “Oh brother”.
  8. Says, here is that confounded thing again!
  9. Wonders if it amounts to anything
  10. Asks neighbor their opinion
  11. Wonders how the advertiser makes it pay
  12. Thinks it must be good
  13. Says, perhaps it might be worth something
  14. Remembers wanting something for a while
  15. Tantalized because of the cost
  16. Thinks about buying it someday
  17. Makes a memo to self to buy
  18. Upset at not having enough money
  19. Counts money carefully
  20. Buys the offer

Process written by Thomas Smith in 1885

Keith Lawrence Miller | The Elite Coach | The Million Dollar Coaching Company | | (855) My-Pro-Coach


Keith Miller

Keith Lawrence Miller, Organizational Psychologist, Board Certified Coach (BCC), Professional Credentialed Coach (PCC), with subject matter expertise in executive career & leadership coaching and management consulting supported by a Master of Arts (M.A.) in Organizational Psychology from Columbia University.

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